Heavy duty/ industrial exhibit to be integrated in modern design and to be globally recognizable.
The first problem we had to face was the way to merry an industrial exhibit in a linear design; the second problem was the adaptation of the design to any different size of surface area in the shows throughout the world.
The use of metallic finishing walls in the construction perfectly recalls the heavy-duty industry. The modern podiums and the use of illuminated plexi glass create a clear environment for the industrial exhibits.
Thanks to the customized concept we were able to adapt the design to the different booth sizes within the client’s global shows program: from 60 sqm to 18 sqm. We managed to achieve the ultimate result of global corporate identity.
