In a 75 square meter space, the challenge was to evoke the ambiance of a car showroom while effectively showcasing the distinctive attributes of the lighting systems, all while remaining within the client’s budgetary limitations. Achieving this required a delicate balance between creating a showroom atmosphere and accentuating the unique features of the lighting systems, all while being mindful of financial considerations.
The challenge involved seamlessly integrating the elegance of a conventional car showroom with the functionality of presenting cutting-edge lighting systems. This necessitated achieving a harmonious balance between visual appeal and practical utility.
To address this challenge, we designed the strategic placement of pendant LED screen and luminaires above the featured car, effectively highlighting both the vehicle and the lighting systems. In addition, we enhanced the attractiveness of the booth by incorporating an interactive product podium and lounge area, attracting more visitors to experience the lighting systems up close. This solution allowed us to optimize the available space while creating an attractive environment that resonated with attendees.
